We’ve been told on numerous occasions that we’re very tongue-in-cheeky and way too opinionated, but we think it’s time Google started looking sources of revenue other than AdSense.

 I’m not sure exactly what the breakdown of cash Google receives via its partner network of AdSense publishers, but I can’t imagine the conversion rate is good for any of the advertisers. 

So why do advertisers keep insisting on running their Google PPC campaigns and allowing their ads to be displayed on Adsense publisher’s sites?  I believe it’s due to the fact that advertisters don’t watch or have any type of decent conversion reporting.

 Why am I saying all of this?  Well, I believe the efficacy of PPC text link ad’s on publisher’s sites  is slowly dying.  More and more web surfers are becoming numb to the sight of Google ads shown next to (in and around and over) content.

 Remember the advent of the web banner?  The click thru rates were ridiculous at the outset, but were slowly driven into the ground over time — after the surfer discovered they were just annoying.

 I still believe that Google needs to implement a PPA type of ad.  Of course they won’t anytime in the near future — not until PPC campaigns start shrinking due to advertisers actually monitoring their conversions.

Filed under: Marketing by admin