Pumpkin Labs, Marchex Enter Advertising Partnership
ATLANTA, GA & SEATTLE, WA – June 10, 2008 – A new content and advertising partnership between Pumpkin Labs and Marchex, a local online ad company, to open up new consumers to both platforms. The partnership will distribute Marchex’s content and ads to a new user base and will offer new content for its network.
As part of the agreement, Marchex will offer Pumpkin Labs access to its local search content including editorial information, user reviews and video. Pumpkin Labs, in turn, will give Marchex access to a growing number of websites in their network, which is currently more than 10,000 strong. These websites are geographically targeted with more than 23 million visitors each month.
Jeff Dittrich, CEO of Pumpkin Labs said, “Marchex’s local reach will help their advertisers reach local consumers, and in turn, allow these consumers to make smarter decisions that save them time and money.”
Local online advertising continues to grow as more local businesses realize that mobile search and online search is usually the first step in converting a consumer. Rather than using traditional off-line marketing (such as yellow page or referrals from friends), consumers are using local search sites to find everything from valued local service providers, to restaurants and ticketing information. Local advertising networks are the next step in connecting more local businesses with consumers who are in their respective market.
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