ATLANTA, GA & WEST HOLLYWOOD, CA – January 7, 2010 – A new content and marketing partnership between Pumpkin Labs and CitySearch, a local content and advertising company, will expand advertiser’s reach. The partnership will expose CitySearch’s content and local advertisers to a wider local Internet user base.

As part of the agreement, CitySearch will offer Pumpkin Labs access to its local search content including editorial information, user reviews and video. Pumpkin Labs, in turn, will give CitySearch access to a growing number of websites in their network, which is currently more than 10,000 strong. These websites are geographically targeted with more than 23 million visitors each month.

Jeff Dittrich, CEO of Pumpkin Labs said, “Citysearch’s local advertiser base and expertise in local markets provide pertinent and and meaningful information about local businesses to nearby consumers. It will help bridge the gap between the worldwide reach of the Internet and local businesses.”

Local online advertising continues to grow as more local businesses realize that mobile search and online search is usually the first step in converting a consumer. Rather than using traditional off-line marketing (such as yellow page or referrals from friends), consumers are using local search sites to find everything from valued local service providers, to restaurants and ticketing information. Local advertising networks are the next step in connecting more local businesses with consumers who are in their respective market.

About Citysearch

Citysearch is a leading integrated local search, directory and media company that connects consumers and merchants through trusted content, local expertise and user-friendly tools. By delivering trusted content, including user reviews, editorial reviews and ratings on local businesses, Citysearch empowers users to make informed decisions about where to spend their time and money. Through its unique Local Pay For Performance (PFP) service, Citysearch enables businesses to capture their most relevant customers online while paying only for the leads received. Citysearch is both a leading provider of in-depth restaurant information and a local directory on the web, supplying information for every domestic zip code. Citysearch is an operating business of IAC (NASDAQ: IACI).

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