Pumpkin Labs, Dex One Create Partnership

ATLANTA, GA & CARY, NC – April 12, 2010 – A new marketing partnership between Pumpkin Labs and Dex One, a leading marketing services company that helps local businesses reach customers, has been forged. The arrangement will bring Dex One’s content and local advertisers to a wider local Internet audience.

As part of the agreement, Pumpkin Labs will help market Dex One’s leading local Internet site, DexKnows (http://www.dexknows.com).

Jeff Dittrich, CEO of Pumpkin Labs said, “Dex One has strong local content and a local advertiser base that is deep and wide in certain parts of of the US.  We’d like to make sure our local Internet traffic is exposed to this content.  In the end, local businesses that are Dex One customers will draw a much larger audience than could be found from the paper-based, Yellow Pages market.”

Local online advertising continues to grow as more local businesses realize that mobile search and online search is usually the first step in converting a consumer. Rather than using traditional off-line marketing (such as yellow page or referrals from friends), consumers are using local search sites to find everything from valued local service providers, to restaurants and ticketing information. Local advertising networks are the next step in connecting more local businesses with consumers who are in their respective market.

About Dex One

Dex One Corporation is a leading marketing services company that helps local businesses reach, win, and keep ready-to-buy customers.

Through access to a vast collection of highly valuable, proprietary local market intelligence, as well as the personal, hands-on service from our more than 1,400 dedicated marketing consultants, Dex One helps about 500,000 local businesses create custom-tailored marketing programs that effectively reach potential customers – wherever, whenever, and however they search.

Dex One delivers a broad range of products and services to help local businesses grow – from identifying target audiences and developing messaging, to optimizing marketing programs and leveraging appropriate products such as online and mobile search solutions, print yellow pages directories, voice based search platforms, and one of the largest pay-per-click ad networks in the U.S.  The company also drives value through its Business.com subsidiary, the nation’s leading business search engine and online directory.

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