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	<title>Pumpkin Labs</title>
	<link>http://www.pumpkinlabs.com</link>
	<description></description>
	<lastBuildDate>Wed, 12 May 2010 15:32:36 +0000</lastBuildDate>
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		<title>Pumpkin Labs, Dex One Create Partnership</title>
		<description><![CDATA[ATLANTA, GA &#38; CARY, NC – April 12, 2010 – A new marketing partnership between Pumpkin Labs and Dex One, a leading marketing services company that helps local businesses reach customers, has been forged. The arrangement will bring Dex One&#8217;s content and local advertisers to a wider local Internet audience.
As part of the agreement, Pumpkin Labs will help [...]]]></description>
		<link>http://www.pumpkinlabs.com/2010/04/12/pumpkin-labs-dexone-create-partnership/</link>
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		<title>Pumpkin Labs, CitySearch Enter Into Marketing Agreement</title>
		<description><![CDATA[ATLANTA, GA &#38; WEST HOLLYWOOD, CA – January 7, 2010 – A new content and marketing partnership between Pumpkin Labs and CitySearch, a local content and advertising company, will expand advertiser&#8217;s reach. The partnership will expose CitySearch&#8217;s content and local advertisers to a wider local Internet user base.
As part of the agreement, CitySearch will offer Pumpkin [...]]]></description>
		<link>http://www.pumpkinlabs.com/2010/01/07/pumpkin-labs-citysearch-enter-into-marketing-agreement/</link>
			</item>
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		<title>Pumpkin Labs, Marchex Enter Advertising Partnership</title>
		<description><![CDATA[ATLANTA, GA &#38; SEATTLE, WA &#8211; June 10, 2008 &#8211; A new content and advertising partnership between Pumpkin Labs and Marchex, a local online ad company, to open up new consumers to both platforms. The partnership will distribute Marchex&#8217;s content and ads to a new user base and will offer new content for its network.
As [...]]]></description>
		<link>http://www.pumpkinlabs.com/2008/06/10/pumpkin-labs-marchex-enter-advertising-partnership/</link>
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		<title>Trackback Spam (Why is it Still Around?)</title>
		<description><![CDATA[OK… we tend to stay away from the dark underbelly of the SEO world called “black hat,” but we’re amazed that stuff like TrackBack Spam still exists today.
Most bloggers, even techie types, don’t fully understand trackback pings and their use. So, for those of you new to this “Trackback” thing, here’s a good Trackback Tutorial [...]]]></description>
		<link>http://www.pumpkinlabs.com/2008/06/04/trackback-spam-why-is-it-still-around/</link>
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		<title>Facet-Based Navigation (or How We Accidentally Built a Racist Website)</title>
		<description><![CDATA[Though we’re primarily an ad network and direct marketer, we occasionally are challenged with building more traditional web sales tools — like a home-grown shopping cart.
In our quest to do something different with the front-end navigation of the cart, I came across a fancy-worded type of navigation called Facet-Based Navigation.
With facet-based navigation, unlike a simple [...]]]></description>
		<link>http://www.pumpkinlabs.com/2008/05/20/facet-based-navigation-or-how-we-accidentally-built-a-racist-website/</link>
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		<title>Mortgage Marketing</title>
		<description><![CDATA[One of the great things about being an pay-for-performance Internet marketeer and consultancy is we get a &#8220;behind the scenes&#8221; look at a lot of industries and review a lot of diverse business models.
Some of these industries are hyper-competitive, and some are newcomers to the Web.  Obviously, depending on the level of competition in a [...]]]></description>
		<link>http://www.pumpkinlabs.com/2007/11/27/mortgage-marketing/</link>
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